Build a sequence of 2 to 8 goals, then see how many visitors reach each step. Conversion windows of 1 to 30 days and per-step drop-off help you understand where a journey stops.
Illustrative signup journey
Define a sequence of 2 to 8 conversion goals and see how many visitors complete each step. The funnel chart shows absolute visitor counts and percentage conversion between each step, making drop-off points immediately obvious.
Set a conversion window from 1 to 30 days. A visitor must complete all funnel steps within this window to be counted. Shorter windows measure urgency; longer windows capture considered purchases.
Funnel results are computed from recorded events using ClickHouse windowFunnel. Query time depends on your range, traffic and the service workload; a funnel report can cover up to 90 days.
Each funnel step is a previously defined pageview or custom event goal. Mix and match the two within a single funnel. For example, step 1 could be a page visit and step 2 could be a custom event.
For each step, see the absolute visitor count, percentage of visitors who reached that step from the previous one, and the cumulative conversion rate from step 1. Identify the single biggest leak in your conversion flow.
Funnels track sequential completion, visitors must complete step 1 before step 2, step 2 before step 3, and so on. This ensures the funnel reflects the actual user journey, not just whether goals were completed in any order.
Open site settings, add a funnel, select your goals in order and choose a conversion window. The default is 30 days. Reports can use retained event history that matches those goals; you do not need to wait for a new funnel-specific tracker.
The funnel chart shows a visual bar for each step, sized proportionally to the visitor count. Steps with sharp drops stand out immediately. Click into the details to see which step has the lowest conversion rate and focus your optimization there.
Funnels connect events with a site-scoped HMAC derived from the visitor IP, User-Agent and a fixed 90-day window. A change of IP or browser, or crossing a rotation boundary, can split a journey. This avoids a stored browser cookie but is still pseudonymous processing.
Answers before you get started.
Up to 20 funnels per site on every plan, free included. Each funnel can have 2 to 8 steps and a conversion window of 1 to 30 days.
Yes. Each step can be a pageview goal or a custom event goal. Mix them freely within a single funnel.
The server derives a site-scoped pseudonym from the request IP, User-Agent and a fixed 90-day rotation window. It is not stored in the visitor's browser. Rotation boundaries, IP changes and browser changes can split a journey, so this does not guarantee continuous identification for 90 days.
Goals track individual conversions. Funnels track the sequential journey through multiple goals to show where visitors drop off. You need at least 2 goals to create a funnel.
Connect your goals into a sequence and see the drop-off at each step. Funnels are included on every plan.