Permanent free plan
Fathom AnalyticsNo, 7-day trial
OpenMetrica10K pageviews + 5K events/mo
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OpenMetrica vs Fathom, funnels and team roles
Fathom offers cookieless analytics, revenue events, Saved Views and traffic exclusions. OpenMetrica adds a permanent free plan, native goal funnels, general event properties and Owner, Editor and Viewer roles.
Compare featuresAt a glance
The key details, side by side.CompetitorFathom Analytics
vsAlternativeOpenMetrica
Native funnel report
Fathom AnalyticsNot listed in current docs
OpenMetrica2 to 8 goal steps
Event metadata
Fathom AnalyticsEvent name and optional monetary value
OpenMetricaUp to 30 custom properties per event
Saved filters
Fathom AnalyticsSaved Views
OpenMetricaAudiences
100K monthly volume, entry paid plan
Fathom Analytics$15/mo, at least 50 sites
OpenMetrica€19/mo
1M monthly volume, entry paid plan
Fathom Analytics$60/mo
OpenMetrica€69/mo
The details
Feature-by-feature comparison
Explore the features, privacy approach, and pricing.
Privacy & traffic
5 features
| Feature | Fathom Analytics | OpenMetrica |
|---|---|---|
| Cookieless analytics | ||
| Visitor analytics processing | EU traffic anonymized in EU before US processing | EU-hosted visitor analytics |
| Bot filtering | Automatic filtering | One score from 0 to 3, with a per-site report setting |
| Traffic exclusions | Firewall: pages, IPs, referrers, domains, countries, events | Guards: exact IP, country, page, hostname |
| AI traffic and campaign reports |
Events & reports
8 features
| Feature | Fathom Analytics | OpenMetrica |
|---|---|---|
| Real-time reporting | Realtime mode; 10-second refresh | |
| Revenue events | ||
| General custom event properties | Documented payload is event name and _value | Up to 30 scalar properties per event |
| Native multi-step funnel report | Not listed in current docs | 2 to 8 steps; 1 to 30-day window |
| Page and scroll conversions | Can be implemented as custom events | Pageview and scroll goal types; scroll is measured with metered events |
| Saved filter sets | Saved Views | Audiences |
| UTM link builder | Public tool | In site settings |
| Google Analytics import | Direct GA4 import | Supported GA4 CSV upload |
Sharing & access
4 features
| Feature | Fathom Analytics | OpenMetrica |
|---|---|---|
| Public and passworded dashboards | ||
| Individual shared links | Up to 100/site; password and expiry options | Up to 20/site; password and expiry options; aggregate reports only |
| Separate accounts with editing roles | Per-person share links; Fathom says full user accounts are in development | Owner, Editor, Viewer |
| External reporting API | Every plan, per-site API keys |
Plans & allowances
6 features
| Feature | Fathom Analytics | OpenMetrica |
|---|---|---|
| Permanent free plan | 10K pageviews + 5K events/mo | |
| 100K volume, monthly entry plan | $15 | €19/mo |
| 1M volume, monthly entry plan | $60 | €69/mo |
| Sites, entry paid plan | At least 50 | 1, Starter |
| Custom event usage | Shares the pageview allowance | Separate event allowance; a scroll goal adds about one event per page view |
| Feature tiers | All features on every paid plan | All analytics features on every plan, including Free |
Making the switch
Choose the fit for your website
Start free, with native funnels
OpenMetrica includes a hosted free plan and a native funnel report built from goals. Fathom's current documentation describes event conversions but does not list an equivalent native sequential funnel report.
Add context to custom events
OpenMetrica events accept scalar properties such as plan or category, with discovery and breakdown reports. Fathom documents an event name and optional _value for money. Both support revenue measurement.
Give collaborators an editing role
OpenMetrica provides separate Owner, Editor and Viewer memberships. Fathom offers individually revocable shared links for viewers, and its documentation says fully functional additional user accounts are still being developed.
Fathom can cost less
At 100K monthly volume Fathom lists $15 and at 1M it lists $60, in US dollars, with at least 50 sites. OpenMetrica Starter lists €19 and €69 for one site. Their event accounting differs, so compare the full workload.
Recognize the features both offer
Saved filters, exclusions, UTM tools, revenue events and protected sharing are available in both. OpenMetrica's advantages here are its free allowance, goal funnels and configurable team roles, rather than an absence of those features in Fathom.
The verdict
Choose the reporting depth and access you need
OpenMetrica combines a free plan, native funnels, general event properties and team roles. Fathom offers lower entry paid prices and many more included sites.