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Google AnalyticsDefault; Consent Mode changes behavior
OpenMetricaNone in the tracker
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OpenMetrica vs Google Analytics, cookieless by design
Google Analytics 4 combines web and app measurement, explorations and advertising integrations. OpenMetrica focuses on cookieless website traffic and conversions in a compact workspace, with EU-hosted visitor analytics.
Compare featuresAt a glance
The key details, side by side.IncumbentGoogle Analytics
vsAlternativeOpenMetrica
Real-time view
Google AnalyticsAvailable
OpenMetricaLast 60 minutes; 10-second refresh
Default report approach
Google AnalyticsReports and explorations
OpenMetricaSix-metric overview and breakdowns
Tag Manager
Google AnalyticsOptional, direct Google tag supported
OpenMetricaNot required
Free option
Google AnalyticsStandard GA4
OpenMetrica10K pageviews + 5K events/mo
External reporting API
Google AnalyticsAvailable
OpenMetricaEvery plan, per-site API keys
The details
Feature-by-feature comparison
Explore the features, privacy approach, and pricing.
Privacy & collection
5 features
| Feature | Google Analytics | OpenMetrica |
|---|---|---|
| Analytics cookies | Default; controlled through Consent Mode | Tracker sets none |
| Measurement without analytics cookies | Advanced Consent Mode sends cookieless pings | Default tracker behavior |
| Raw IPs in analytics records | GA4 does not log or store IP addresses | Not stored in visitor analytics records |
| Consent and lawful use | Site-specific assessment and configuration | Site-specific assessment; no blanket exemption |
| Advertising integrations | Google Ads and other Google products | No advertising activation features |
Reports & conversions
8 features
| Feature | Google Analytics | OpenMetrica |
|---|---|---|
| Real-time reporting | Available; standard reports can take longer | 10-second polling in Realtime mode |
| Traffic, page and campaign reports | ||
| Custom events | ||
| Conversion measurement | Key events and event configuration | Pageview, custom event and scroll goals |
| Sequential funnel analysis | Funnel explorations | 2 to 8 goal steps |
| Report approach | Reports, explorations and app measurement | Website overview, breakdowns, goals and funnels |
| Saved traffic filters | Segments and audiences | Audiences |
| Custom event context | Event parameters and custom dimensions | Up to 30 scalar event properties |
Setup & access
5 features
| Feature | Google Analytics | OpenMetrica |
|---|---|---|
| Install without Tag Manager | Direct Google tag | Site-specific tracking snippet |
| Separate user roles | Owner, Editor, Viewer | |
| Public and passworded dashboard links | Report sharing differs by surface | Supported aggregate dashboard views |
| External reporting API | Every plan, per-site API keys | |
| Historical migration to OpenMetrica | Export supported GA4 CSV data | CSV upload; events are not imported |
Plans & scope
4 features
| Feature | Google Analytics | OpenMetrica |
|---|---|---|
| Free option | Standard GA4 | 10K pageviews + 5K events/mo |
| Paid offer | Analytics 360; terms via Google | Starter from €19/mo at 100K pageviews |
| Cross-platform and advertising tools | Web, apps and advertising integrations | Website analytics; no ad buying or remarketing |
| Visitor analytics hosting | Google processing terms apply | EU-hosted infrastructure |
Making the switch
Choose the fit for your website
A website-focused workspace
OpenMetrica puts six overview metrics, traffic breakdowns, goal conversions and funnels close together. GA4 provides a broader report and exploration system, including web and app measurement.
A cookieless tracking architecture
The OpenMetrica tracker sets no cookies or local storage and uses site-scoped server-derived pseudonyms. GA4 uses analytics cookies by default, but Advanced Consent Mode can send measurements without them. Neither description replaces a site-specific privacy assessment.
Small integration, measurable limits
OpenMetrica enforces a tracker budget of 1,177 gzip bytes and loads its script with defer. It sends pageviews and configured custom events, without an advertising tag stack. Measure your full page to assess the effect in your own setup.
Keep a supported part of your history
You can upload supported GA4 CSV statistics to OpenMetrica for up to five years of historical aggregates. This is a file import, not a direct Google connection, and it does not migrate custom events or their properties.
When GA4 is the stronger fit
GA4 offers a free standard service, app measurement and advertising integrations. OpenMetrica does not replace Google Ads, buy advertising or provide remarketing audiences.
The verdict
Choose the scope your team needs
OpenMetrica is a focused option for cookieless website traffic and conversion reporting. GA4 remains the broader option for app analytics and advertising integrations.