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OpenMetrica vs Matomo, a focused analytics workspace
Matomo offers a broad analytics suite through managed Cloud or self-hosted On-Premise. OpenMetrica focuses on cookieless traffic and conversions with a free hosted plan and no server maintenance.
Compare featuresAt a glance
The key details, side by side.Open SourceMatomo
vsAlternativeOpenMetrica
MatomoManaged Cloud or On-Premise
OpenMetricaManaged service
Analytics cookies
MatomoUsed by default; can be disabled
OpenMetricaNone in the tracker
Server maintenance
MatomoNone for Cloud; yours for On-Premise
OpenMetricaManaged by OpenMetrica
Funnels
MatomoIncluded in Cloud; paid On-Premise feature
OpenMetricaIncluded on every plan
Heatmaps and recordings
MatomoIncluded in Cloud; paid On-Premise feature
OpenMetricaNot offered
Permanent free option
MatomoSelf-hosted Community, infrastructure extra
OpenMetricaHosted Free, 10K pageviews/mo
The details
Feature-by-feature comparison
Explore the features, privacy approach, and pricing.
Hosting & privacy
6 features
| Feature | Matomo | OpenMetrica |
|---|---|---|
| Managed hosting | Cloud | |
| Self-hosting | On-Premise | |
| Cookieless measurement | Configurable | Default tracker behavior |
| Consent requirements | Depend on settings, use and jurisdiction | Depend on use and jurisdiction |
| Visitor analytics hosting | Cloud: Frankfurt; On-Premise: your choice | EU |
| Customer server maintenance | On-Premise only | None |
Reports & conversions
9 features
| Feature | Matomo | OpenMetrica |
|---|---|---|
| Real-time reporting | ||
| Sources, campaigns and events | ||
| Saved traffic segments | Audiences | |
| Conversion funnels | Included in Cloud; paid On-Premise feature | All plans, 2 to 8 steps |
| Custom dimensions / properties | Custom events only | |
| Dashboard approach | Customizable dashboards and specialist reports | Traffic overview, breakdowns, goals and funnels |
| Heatmaps and session recordings | Included in Cloud; paid On-Premise feature | |
| A/B testing | Included in Cloud; paid On-Premise feature | |
| External reporting API | Every plan, per-site API keys |
Plans & capacity
6 features
| Feature | Matomo | OpenMetrica |
|---|---|---|
| Hosted permanent free plan | 10K pageviews + 5K events/mo | |
| Self-hosted Community | Free software; hosting and maintenance extra | Not offered |
| Cloud price | See live calculator; billed by hits | Starter from €19/mo at 100K pageviews |
| Sites and members | Cloud: 30 sites and 30 team members | Free / Starter: 1 site, 3 members; higher capacities available |
| Raw data retention | Cloud: 24 months | Raw event log: 12 months |
| Report retention | Cloud: reports retained indefinitely | Tracked aggregates: 25 months; imports: up to 5 years |
Making the switch
Choose the fit for your website
A hosted free starting point
OpenMetrica Free includes one site, 10,000 pageviews and 5,000 events per month. Matomo Community is free software for self-hosting, while Matomo Cloud is a paid managed service.
No cookie setting to change
OpenMetrica's tracker uses no cookies or local storage. Matomo uses analytics cookies by default and documents how to disable them. Cookieless operation alone does not establish a consent exemption for either product.
Keep the workflow focused
OpenMetrica brings traffic reports, goal conversions, Audiences and funnels into a compact analytics workspace. Matomo has customizable dashboards and a broader specialist feature set, which can be useful when you need more than traffic and conversion reporting.
Compare Cloud with Cloud
Matomo Cloud handles infrastructure and includes funnels, heatmaps, session recordings and A/B testing. Paid plugin costs and server upkeep apply differently to On-Premise; they should not be added again to a Cloud comparison.
Know what you would give up
OpenMetrica currently offers neither self-hosting nor heatmaps, session recordings or A/B testing. Matomo is the broader option if these capabilities or longer report retention are requirements.
The verdict
A focused service or a broader suite
Choose OpenMetrica for a hosted free starting point and a focused cookieless workflow. Matomo offers more deployment choices and specialist analytics capabilities, including features OpenMetrica does not provide.