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ProductFeaturesEvery feature on every plan.

Privacy-friendly web analytics with everything you need

Understand traffic and conversions with cookieless analytics. Every plan includes the same analytics features, with capacity limits for traffic, sites and team members.

Illustrative traffic for studio.example

A closer look at the platform.Sample data
Analytics Platform

Core analytics tools

Analytics Dashboard

Six core metrics, traffic breakdowns, saved Audiences and goal filtering. Realtime mode shows the last 60 minutes and refreshes every 10 seconds.

Explore the dashboard

Traffic Sources & Attribution

Explore 19 named traffic channels plus Unassigned, including AI Assistants, with referrer and UTM reports. Build campaign links directly in site settings.

See traffic insights

Custom Events & Properties

Track signups, purchases, downloads, or any user action with a simple JavaScript API. Attach key-value properties to any event for granular segmentation. Auto-discovery finds properties you are already sending.

Learn about events

Conversion Goals

Define what success looks like with three goal types, pageview URL match, custom JavaScript event, or scroll depth threshold. Track conversion rates, add property-based conditions, and monitor revenue per event.

Set up goals
Conversion Optimization

Understand your conversion flow

Conversion Funnels

Build funnels with 2 to 8 goal steps, per-step drop-off and conversion windows of 1 to 30 days. Funnel reports accept a date range of up to 90 days.

Build your first funnel

Saved Audiences

Save dashboard filters as named Audiences and reapply them with one click. Filters combine dimensions with AND logic and multiple values within a dimension with OR logic.

Learn about audiences
Privacy & Compliance

Privacy-first by design

GDPR & Privacy Compliance

No analytics cookies or local storage, no cross-site visitor graph, and no raw visitor IPs in analytics records. Daily visitor hashes and rotating funnel pseudonyms support measurement with limited visitor data.

Read about compliance

4-Level Bot Detection

A bot score from 0 to 3 uses known bot User-Agents, the Accept-Language header and a client interaction signal. Choose per site which levels your traffic reports, goals and funnels count.

How bot detection works

Guards & Exclusion Rules

Exclude exact IP addresses, countries or page paths, or allow listed hostnames. Page and hostname patterns support wildcards. Rules apply to incoming events rather than removing existing history.

Configure guards
Collaboration & Integration

Work together, integrate everywhere

Team Management

Three roles, Owner (full access), Editor (manage goals and funnels) and Viewer (read-only analytics). Invite Editors and Viewers by email, one or many at once, and manage active sessions.

Set up your team

Public & Shared Dashboards

Make a dashboard public or create a password-protected shared link. Recipients can view the supported aggregate reports without an account; management screens, goals, funnels and custom property reports stay private.

Share your dashboard

REST API, Export & Import

Read every dashboard report through the REST API with site-scoped keys, on every plan. Export reports as CSV in a ZIP, and import a Plausible ZIP or GA4, Matomo and generic CSV files.

Explore the API
Get started

Ready to switch to privacy-friendly analytics?

Explore the features and choose your capacity. A Free plan is available when public sign-ups open.